July 31 is National Heatstroke Prevention Day

With record-setting heat blanketing significant portions of the country for much of this summer, the National Highway Traffic Safety Administration (NHTSA) and Safe Kids Worldwide are highlighting the dangers of child heatstroke in hot cars and urging parents and caregivers to think, “Where’s baby? Look before you lock,” the primary message in NHTSA’s heatstroke public education campaign.

View the Heatstroke page for resources and information.

While the full scope of the fatalities of children due to heatstroke in vehicles is not fully known, NHTSA and other safety advocates and academic institutions have recognized the safety threat heatstroke poses for young children left in hot cars. Together, the Federal Government, auto makers, car seat manufacturers, health and safety advocates, consumer groups, and others are working together to tackle this important safety issue.