2014 Heatstroke Tweetup Report


3,000 accounts that helped generate 6,000 tweets (1800 original posts, 3900 retweets, and 314 replies) that in turn reached 6.2 million accounts for a total of 27.1 million impressions. Additionally, www.safercar.gov/heatstroke was the top url receiving a nice bump in visibility with 1.5 million impressions.

Download the full report for detailed information. 

As a reference, last year’s numbers:

2,953 accounts joined the conversation and generated 5,741 tweets on the subject. These tweets reached 4.2 million Twitter accounts which in turn generated 19.2 million impressions in the 48 hour period.